Blog - Serendipity

1, 2, 3, Shop the Sale Section!

Here it is peeps! I have finally added a sale section to the online store!

If you are like me, you love when things go on sale. Head over to the new page on the online store to find past season pieces on sale. You will find one offs and additional items.

Here is a sampling of what you will find on sale.

Its a Wrap-1Light of my Life-1 On a Date-1 Playful dress-1 Salute dress-1 Spring Fling-2

And for this weekend only, enter the code “FreeShip” for free shipping on your order.

An Autumn Vintage Wedding

One of my favourite things about doing custom wedding dresses is meeting people that you instantly click with. Amanda was one such bride. From our first meeting over coffee on Whyte Avenue I knew that I was going to love working with her over the next few months. She is a bright bubbly person, who didn’t want a traditional wedding dress. She wanted something that would reflect her and her autumn vintage wedding. She wanted a yellow wedding dress. And I had the perfect fabric! A couple yards of vintage yellow dotted tulle that I had been saving for the right dress. I knew at once that it was meant for Amanda.

Vintage dotted tulle

Thus began the task of finding the right yellows to go with the tulle, both as an underlayer and in lace. I have tea dyed lace before, but this time I experimented with using dye, which resulted in a slightly dyed saucepan! Below are a few of the first experiments.

Tea dyeing lace

I tried different concentrations and mixing it with different types of tea. In the end, it was peppermint tea that gave us the perfect shade of creamy ivory to go with the yellow. It complimented both the vintage tulle and Amanda’s complexion.


Lace and vintage tulle

Here is a sneak peak at the final result. Everything came together perfectly. The lace, the vibrant cotton underneath, the pale vintage yellow tulle with its delicate flowers, all tied together with an ivory grosgrain ribbon. And then the shoes! The instant Amanda pulled them out of the box, we knew they were the perfect shoes!

yellow shoes

Amanda looks stunning in her custom autumn vintage wedding dress.

Autumn Vintage Wedding

Autumn Vintage Wedding

Photography by Kandise Brown

Be your own heroine

Be your own heroine

The new fall 2014 collection has launched, and I couldn’t be happier to share it with you! This is my favourite collection to date, Modern Fairytale. It is inspired by the folklore and fairytales of old. Specifically Russian and Celtic fairytales.

Fall 2014 cover picture

I am also pleased to announce that Serendipity is now available online!

Follow the link here to purchase your own piece of Serendipity.

As the store is brand new, I am looking for your feedback. Please tell me what you like and dislike as this will help me to improve the store to serve you better.

Also, please send or post pictures of you wearing your Serendipity pieces. I love to see how you style them and I may post my favourites!

Happy fall everyone!

Tara – a ballet inspired dress

Tara – a ballet inspired dress

I have always loved ballet, but I have been crushing lately on Dance Academy (thank you Netflix) which is an Australian tv show about students at the National Dance Academy. The lead character’s name is Tara, which got me thinking about a bride I worked with in 2006 named Tara. She was also a dancer, and wanted her bodice to reflect a dance leotard. I used dupioni silk, with an overskirt of silk chiffon.

The colours of the wedding were earth tones. Tara had bought 5 or 6 different green coloured fabrics and then she mixed and matched them by giving each bridesmaid a combination of the fabrics and told them to have them made into whatever style they liked. I made two of the dresses, for Ladonna (a previous bride of mine!) and Kristy Anne (a wonderful friend, who also happens to be an amazing photographer, who also took most of the photographs below). We incorporated the earth tones into Tara’s wedding dress by using a beautiful golden brown?silk sash which trailed down the back of her dress.



Tara The Girls

Ladonna and Kristy AnneTara Tara Tara Tara Tara???Tara

you had me at floral.

you had me at floral.

I love flowers. I love their texture, their colour, and the way they can add so much to your home, office, or wedding. Most brides will spend one of the largest parts of their budget on flowers. From monochromatic bouquets, to vibrant pops of colour, flowers help to tell your story and show your personality.

So today’s Wedding Wednesday post is dedicated to florals, and the amazing artists I have had the privilege to work with.

First up is a shoot I did with Becky from Just For You Photography last summer. I also love doing creative shoots with different photographers, but this one had me over the moon. Becky wanted to show the new trend for Bohemian weddings, but with a soft, romantic edge to it. I had a vintage lace back piece that was just waiting to be turned into a dress. Put that together with the stunning florals of Akiko Floral, hair and makeup by Jack’d Up Makeup, a field of wildflowers, and the result was magic.

Bohemian Wedding dress 1 Bohemian Wedding dress 2 Bohemian Wedding dress 3

See the whole shoot featured here.


The florals in this next shoot were done by Cory Christopher, a design genius. I have been able to work with Cory a lot over the last few years, and I am always amazed and excited at his new ideas. For this particular shoot, Cory used Scrabble tiles and pages from books to add a personal touch to the florals. I particularly love the paper flower ring (that’s one of my bridal belts featured behind it).

Summer 2012 CC photoshoot bouquet Summer 2012 CC shoot



This last wedding is to me the perfect Prairie Vintage wedding. The flowers by Jewels & Rays had this beautiful wildflower feel…as if you had just gone and gathered flowers like Dr. Quinn (big Dr. Quinn Medicine Woman fan!) before her wedding. And yes, that is a fresh floral belt on the peach bridesmaid dress. This was my first time shooting with Starseed Photography, and I was so excited to work with Sarah and all the other vendors. The results were breathtaking. Even the September sun cooperated and gave us this dreamy golden glow.

Prairie vintage 1 Prairie vintage 2 Prairie vintage 3 Prairie vintage 4 Prairie vintage 5


Click here to see the feature on


Rainy London Wedding

Drip. Drop. Drip. Drop.

I love the sound of rain. I love the smell of rain, and seeing as that is what I am looking at out my window, I decided to put together a mood board inspired by a rainy day in London. A little bit grey, a little bit aqua, and a whole lot of romance.

Now most brides won’t hope for rain on their wedding day, but you have to plan for weather if you are looking to have your wedding outside. One bridal party I worked with a few years ago ended up with drizzling, damp weather for their outside photos. But the big black umbrellas really add something special to the photos! So if you are planning on getting married this summer, and the weather forecast doesn’t promise sun, don’t worry! You could buy umbrellas that match your colour scheme, or customize umbrellas with your monogram (Here is a company in Vancouver that does this!). You could even DIY your own pre purchased umbrellas.

So don’t let the rain get you down! Embrace it and make it a part of the wedding.

Rainy day wedding




For today’s wedding Wednesday post I am going to share with you some of my favourite sketches. Some of them have been sewn into actual garments, some are dreams and ideas, and others are for upcoming weddings.

One of my favourite parts of my job is meeting with new clients. This usually involves coffee or tea, comfy chairs and chatting. I love to find out about how they met their special someone, see their ring, and find out what they are planning for their big day. Is it going to be big and traditional, or small and intimate? Do they love lace or chiffon…or both? Do they want a big princess dress or something that hugs the body?

I take all this information and then start sketching. Sometimes the bride will bring pictures to help her describe to me what she is looking for, but I don’t want to just copy a picture. I want to inject some of her personality into the design.

After all, that’s what having a custom dress is all about.

SarahSketches-2dress sketch photo 1 photo 2 photo 3 Sketches-1


in the beginning…

This post is dedicated the girls who entrusted me with their wedding dresses when I was first starting out. As a young designer, fresh out of college, I had visions of what I wanted to do…all I needed were girls to trust me with the most special dress they will ever wear.

So thank you to Janet, Julie, Natasha, Ladonna, and Jenn for trusting me in the beginning. You believed in me and what I could do. My favourite part is that we have stayed in touch since then. I have watched you have children, made clothes for you, made clothes for your kids, and been blessed by the friendships we created.

It’s been 11 years since I made that first wedding dress, and the journey has been more than I dreamed it could be. The things I have learned and the people I have met have helped shape me into the designer, and person, I have become.

So since I missed posting yesterday’s Wedding Wednesday post, here is a Throwback Thursday: wedding edition!

Janet and Grant


Back View

Ladonna2 Ladonna3 ?Jenn1 Jenn2

A Dreamy Day

Today’s post is short and sweet. My lovely friend, and model, Tricia contacted me because she wanted to do a photoshoot to show off her new pixie cut. Photoshoots like this are always fun! It’s a chance to get creative and play with the look. We did two looks; one edgy and modern, and one soft and pretty. I am sharing the latter one today.

Tricia braved the chilly Alberta spring weather to get these looks. Donna Lewis of Donna Lynn Photography was the genius behind the camera. Jack’d Up Makeup provided the beautiful, soft look. And I got to be the dress thrower…

My expert dress throwing skills at work

My expert dress throwing skills at work

close up dreamy Tricia levitating

Maire-October 2013

Maire-October 2013

A beautiful, centuries old church in the heart of Old Quebec City. A rustic log cabin in the woods. The perfect setting for Daiton and Marie’s wedding. This was the first time I was able to do a wedding dress for a wedding that was on the other side of the country, and though it had it’s challenges (doing alterations on a pink sewing machine at the bride’s home the day before the wedding!) everything turned out perfectly.

Marie loves lace and pearls, so they were a must for this dress. To help capture the rustic vintage feel of the wedding, we went with a textural cotton lace. To enhance the texture, I reapplied additional lace pieces onto the bodice to create a 3-D feel. The lower part of the dress is silk satin that was cut to fit through the hips, but would then flare out into a full hem with a train. Hundreds of pearls from vintage necklaces were sewn down the back, from top to bottom! To add a splash of autumn colour, we added a champagne coloured silk ribbon.

Their wedding was captured beautifully by Jen Wall. Click here to see more pictures of the wedding…including more dress shots!


Tres magnifique!

Making the trip to Quebec.

Making the trip to Quebec.Making last minute alterations.Making last minute alterations.


Photo by Framed by Jen Wall

Photo by Framed by Jen Wall

Photo by Framed By Jen WallPhoto by Framed By Jen Wall

Daiton and Marie_3